Brand & design studio — Australia
Good companies deserve a better looking guise.
Do you have an existing brand? Excellent. Do you need a new look, or help developing a new brand? Also excellent. Do you just need to get something produced accurately, with minimal fuss, by nice people — and not pay big agency rates? We're your guys.
See the work
Selected work
A dozen jobs from the last little while. Click any one to look closer.
What we do
We've designed and produced material across pretty much all branches of design. Here is a small selection.
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Brand Strategy
Positioning, naming, messaging and tone of voice. The thinking that stops a logo from being just a logo.
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Brand Identity
Logos, marks, colour, type and the guidelines that keep it all honest as the business grows.
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Graphic Design
Packaging, print, signage, editorial and collateral — designed to survive contact with the real world.
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Digital & Web
Websites, eDMs, display and interfaces that carry the brand properly instead of quietly undoing it.
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Environmental & Event
Stands, signage, OOH and large format — artwork built to the spec the printer actually needs.
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Production & Accessibility
Reports, presentations, templates and accessible documents. The unglamorous work, done properly.
Nice people.
Sharp work.
NiceGuise is a small design studio founded by Mat Peden. Small on purpose — the person you brief is the person doing the work.
These skills were honed across both ends of the market. We've worked inside big organisations where a single artwork passes through six approvers and every pixel has to hold up to scrutiny, and we've worked with one-person operations who needed something good, needed it Thursday, and needed it to not cost the earth. Insurers, marine, healthcare, government, publishing, retail, tech — different industries, same underlying job: make it clear, make it correct, make it look like someone cared.
Along the way the tools kept changing and so did we. Print gave way to digital, digital gave way to responsive, responsive gave way to apps, and accessibility went from a nice-to-have to a requirement worth doing properly. We've kept up with each shift rather than waiting for it to blow over, because a studio that only knows yesterday's format eventually stops being useful.
Mostly though, we don't stuff about. We digest what you need quickly, ask the questions that actually change the outcome, and then get the work done — accurately, on time, and with no ego attached to it. If your feedback makes it better, in it goes.
- 25+ years designing brands
- 1500+ jobs delivered in 8 years
- 1 person you'll deal with
Kind words
Mat took a decade of mess and made it look like it was planned that way from the start.
The first designer we've worked with who asked about the business before asking about colours.
Fast, accurate, and no drama. We send him the messy jobs now.
Got something to build?
mat@niceguise.com.auTell us what the business does, what's not working and roughly when you need it. We reply to everything within two working days.